The power is what we buy, what we eat, how we shop, where we work, and what we do, to transform the beast into something new.
more small farms – local – traceable food. less processed food, agri-giants, superstores, and poison in our food chain

Small IS beautiful. Mass production has had both positive and negative effects on a more sustainable way of living.  Aside from our loss of choice, these corporations are hard to regulate and don’t play fair in the market.  More and more where are food comes from, what is in our food, how it was made, whether it was fairly traded etc are largely untraceable with a focus on profit at any cost.

Less soy fillers, glucose syrup, chlorine chicken, processed food, and airlifted beans. More food we know we can trust from small producers and local farms. We need to re-balance this mess, give smaller a fighting chance, and make sure that big does what they are supposed to do fairly.

more cooperatives, profit sharing and value created aligned with value shared.  less most of the value for the very few

Capitalism now dictates who gets paid what for what, who matters, who is cared for, and who falls by the wayside.  If you are wealthy you live longer.  You have better healthcare. You can hire a fire fighter to save your home as others burn.  and of course, you can pay for better schools, better homes, and better policing. This two tier model will destroy us and the social fabric on which humanity is based. More equal sharing, more cooperatives, more village based economies, and more models that are yet to emerge are the answer, creating a more level playing field and more opportunities whilst ensuring that those that can’t don’t fall through the cracks.

more social responsibility and care for all humanity. less zero hour contracts, disrespectful labour practices, and profit at any cost.
80% of the world lives on less than $10 per day (Credit Suisse). 1/3 of UK children live in poverty. 82% of the global wealth generated in 2017 went to the most wealthy 1% (oxfam).

Despite promises of trickle down economics, bog standard capitalism hasn’t worked. Instead, this upward sucking machine tramples everything in its path in its quest for never ending profit growth for it’s shareholders. Obviously infinite growth is impossible within a finite system like earth.

In the UK between 2007 and 2015 wages contracted while the economy expanded (OECD).  Status anxiety plays a critical role in maintaining capitalism. People believe if they try harder they will do better.  But they don’t. What we now know is that to thrive capitalism requires that most of us be slaves to it. This is destroying the social fabric on which our society is built.

People who make companies successful must be given a seat at the table and a share of the wallet. More opportunities are needed for more to join the game. Those that can’t must be cared for.  A socially responsible form of what we have today is not out of reach.

more recycled, reused, biodegradable. less throwaway, designed for the dump, mass produced low quality products and the destruction of our ecosystem

We are up to our eyeballs in stuff.  But the continued production of poor quality plastic, cheap polyester, and other non-recyclable, non-biodegradable products benefits the few who make them.  We need more circular practice everywhere: renewing, restoring, repairing, returning and less constant consumption of throw away stuff.

more handmade, small, village, handcrafted endeavours; less one size fits all machines and meaningless livelihoods

Mass produced one size fits all scale products dominate the market regardless of the un-incurred costs. Joblessness is one of them. More machines, robots,  harmful pesticides, and mass production mean jobs will continue to come under pressure.  Only 33% of the world’s population actually has a secure job (the Coming Jobs War).  Aside from the obvious psychological effects, lack of jobs threaten health, personality, and security.  There are direct links between joblessness and crime, youth unrest, and of course migration. Jobs aren’t just about profit – they are a critical part of our social fabric.  Support businesses that can see that being human delivers value beyond more mechanised, motorised, and standardised.  Make your own.

more ecological solutions.  what works for us, everyone, and the planet. less petroleum, and other harmful chemicals. less in groups and out groups. more connection to something bigger to which we all belong.

Harmful chemicals are in the soil, the water, and the actual seeds.  We are eating them.  Breathing them.  Slathering them on our bodies. They are causing imbalances in our endocrine system.  Mental illness.  Infertility.  Cancer.  But they’re cheap and companies trying to maximise profits use them liberally, convincing us that lather, fake fragrances, single serve convenience, and all that plastic packaging is good.  Let’s move beyond petrochemicals and other nasties.  The alternatives are so much better for us and everyone.

more new perspectives and skills that will enable us to survive and thrive in a changing world

To change the rigid, pyramid structure of our current economy into something more organic, life affirming and circular economy will require new ways of working, organising, and learning.  From competing with each other to working together. From consuming to replacing. From destroying to cultivating.  From isolation to reconnection.  As humans the seeds of this transformation are within us.  Now all we have to do is grow.