People see it, feel it, hear it, or just have a strange inkling. It can start as a subtle change or a full blown mountain urging you to climb it.
What it always is is authentic. It comes from the heart. It’s personal. It has a backstory that’s real. If you’re not feeling it go do some stuff, talk to a stranger, go for a walk. Look for clues and wait till you do. (Listen closely)